Businesses must both protect and leverage user data in 2022

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Businesses swim in data. Members of the Fast Company Impact Council, an invitation-only collective of executives from various industries, urged business leaders to protect customer and employee information, while promoting the merits of leveraging data to make faster, smarter businesses. The edited excerpts follow:

Frank T. Young, President, Vertical Market Software Solutions, Global Payments

“The only big trend I want [raise] is the importance of confidentiality and information security. This is hugely important already, but bad actors don’t slow down. Private companies, public companies, universities have to work very hard to stay two steps ahead of fraudsters and bad actors. And so, we have to focus massively on security, but also on consumer privacy, especially in the United States, given our situation in relation to the rest of the world. “

Dan Streetman, CEO, TIBCO

“My prediction for 2022 is the correlation between the speed of analysis and the value of the decision. Those who have invested in the technologies or processes that will help them connect, manage their data, and then generate predictions with that data will be the ones who will execute and lead, either internally with their own teams or with their clients. The data. But how do you deal with these tensions between protecting data and making faster, smarter decisions? “

Jeff Titterton, COO, Zendesk

“We are already seeing that companies are really investing in data for good. I’m talking about companies that collect information about their customers to help them overcome issues, proactively understand what’s going right and what’s wrong so they can stay ahead of customer issues. and solve these problems. The same applies on the employee side, gathering the right information about your employees, listening to your employees, so that you can proactively understand what’s going on and help them.

Jay Theodore, CTO, Esri

“The great thing that we are seeing is the recognition that we are all interconnected and that we are interdependent. There is a lot of complexity in some of the problems that we are trying to solve. How can technology help solve them? There are huge volumes of data, but not all of it is used to make our decisions. Technology can help in trying to trace interdependencies and correlations.

“There’s this thing called the blast ray. I will call it the “impact radius”. I think we have come to a phase in life where all of our decisions are going to have a huge impact, whether positive or negative, and it is important that organizations, starting with the C-suite level, have the right ones. tools to make the right calls.


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