Fidelity Investments® Launches Innovative New Regulatory Technology (RegTech) Activity to Help Financial Institutions Create Compliant Public Communications | News


BOSTON–(BUSINESS WIRE)–January 24, 2022–

Fidelity Investments® today announced the launch of Saifr, a regulatory technology (RegTech) company that offers human augmentation tools to help financial institutions facilitate the creation, review and approval of public communications to mitigate brand, reputation and regulatory risks.

Utilizing a set of proprietary Natural Language Processing (NLP) models trained on tens of millions of compliance-verified data records, Saifr offers two solutions, SaifrReview TM and SaifrScan TM, that foster greater collaboration between teams marketing and compliance to create compliant communications, faster. Saifr’s products provide human-machine dynamics, enabling computers to perform the monotonous compliance verification tasks, allowing marketers and compliance teams to focus on the creative and intricate details of compliance verification. compliance. Saifr is just one example of how Fidelity leverages its expertise to develop complex businesses, products and tools in a highly regulated industry and brings that expertise to market for the industry.

“Ensuring that marketing materials comply with various regulatory rules requires multiple touchpoints inside and outside an organization, including content creation, compliance feedback, reviews, emails and workflow transfers. As a result, the process can be inefficient and create opportunities for friction and risk,” said Vall Herard, managing director of Saifr, Fidelity Labs.

“Saifr’s AI solutions create a human-machine partnership that streamlines the compliance process, from content creation to the regulatory filing process. By minimizing friction throughout this process, Saifr frees up time for content creators, marketers, copy editors, legal and compliance specialists to focus on value-added details.

Saifr’s products are powered by multiple models that capture the intricacies of language to uncover potential risks, flagging non-compliant language and imagery in written content and videos before the first round of review by compliance professionals. Saifr’s AI engine continuously learns through in-loop user interaction, public private and third-party data, and regulatory updates. These models are presented in the two Saifr products:

  • SaifrReview TM: As Saifr’s core platform, this intuitive workflow tool assists in the creation of content, including written materials, social media, audio and video assets. SaifrReview provides a robust dashboard that enables online collaboration between marketing content creators and compliance professionals, as well as approval management, tracking and filing assistance with regulators. As part of the workflow, SaifrReview provides immediate risk scoring and disclosure detection during document creation, as well as suggestions before final signing.
  • SaifrScan™: This API-as-a-Service tool quickly scans and scores a company’s communications and flags potential compliance risks in a detailed report. Using a set of REST APIs designed to integrate into any existing document workflow, web front-end solution, or social media workflow, SaifrScan’s APIs support templates for Quickly analyze text, image, or video input for regulatory and corporate compliance violations.

“Saifr leverages the massive amount of compliance data at its disposal and the power of deep learning models to augment the work of content creators and compliance professionals,” said Mona Vernon, head of Fidelity Labs. “Saifr’s solutions streamline the compliance review process on a single platform to support effective collaboration between marketing, legal, compliance and external consultants.”

Saifr started out in Fidelity Labs, Fidelity Investments‘ in-house software incubator. For more information, visit

About Fidelity Investments

Fidelity’s mission is to inspire a better future and deliver better results for the customers and businesses we serve. With assets under management of $11.7 trillion, including discretionary assets of $4.4 trillion as of December 31, 2021, we are focused on meeting the unique needs of a diverse set of clients: helping more than 40 million people to invest their own savings, 25,000 companies to manage employee benefits programs, as well as providing more than 13,500 companies and wealth management institutions with investment and technology solutions to drive growth. Privately owned for 75 years, Fidelity employs more than 57,000 associates who are focused on the long-term success of our clients. For more information about Fidelity Investments, visit

About Fidelity Labs

Fidelity Labs is the software incubator and digital studio of Fidelity Investments. Founded in 2005, Fidelity Labs has played a vital role in the company’s growth and innovation. The Fidelity Labs organization has a pipeline of new ventures and is constantly developing concepts for Fidelity’s upcoming new ventures. Learn more at

About Saifr

Saifr is a RegTech company incubated in Fidelity Labs. Saifr draws on millions of proprietary, third-party public data points selected for compliance found in data lakes built by Fidelity and decades of regulatory compliance expertise to create SaifrReview. Learn more at

See the source version on

CONTACT: Corporate Communications

(617) 563-5800

[email protected] Joumas

(617) 392-2021

[email protected]



SOURCE: Fidelity Investments

Copyright BusinessWire 2022.

PUBLISHED: 01/24/2022 08:29 / DISK: 01/24/2022 08:29

Copyright BusinessWire 2022.


Comments are closed.