Green investing 101: Protecting the planet for fun and profit



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Green investing is a way to put your money where your mouth is – protecting and preserving the planet. And, hopefully, make a pretty penny by doing it.

However, talking about “saving”, “protecting” and “preserving” the environment is just that, talking. And, let’s face it, there has been a lot going around (I’m looking at you # COP26). It is only when we start taking action that we can begin to undo decades of climate degradation.

One small problem, however: we love our conveniences as humans. Why ride a bike when you know how to drive? Or drive a regular, fuel-efficient vehicle when you can have a gas guzzling 4 × 4 for your weekend activities? Why not have them all?

The same applies to food. Animal production uses almost 80% of agricultural land, and it occupies more than 30% of the land surface of the planet and, understand it, contributes 18% to greenhouse gas emissions from methane, nitrous oxide, etc.

In contrast, most foods on vegetarian and vegan diets use fewer resources to produce and tend to be healthier. This is because now you can find more nutritious meat and milk options from vegetarian sources such as soy. But, snatching steaks out of people’s hands is a story for another day.

Apathy in the face of climate change

Our apathy about protecting against climate change can also stem from a perception of double standards. Companies, which contribute most of the greenhouse gases, manage to do so and always cut the colossal bonus checks of their leaders. They have many breaks, incentives, discounts and everything in between to help them go greener.

You, on the other hand, do not benefit from such protections. In many ways, you are on your own. If today an extreme weather event (brought on by climate change) has slammed your house, you will likely pick up the pieces on your own.

It seems those most affected by climate change have the least say, while those who contribute the most have both the voice and the resources to make it happen. They are not.

So why not turn the game around and play by a slightly different set of rules?

What is green investing?

what is green investment

Green investing is the term used to describe the strategy of investing in companies that provide goods and services focused on social or environmental responsibility. When investors choose to buy a company’s stock as a long-term investment, they are choosing to invest with their money.

Green investors also decide whether they will invest in publicly traded companies, private companies, or even social enterprises that focus on improving the environment or society in one way or another. The goal of green investors is to buy a stock that will increase in value over time and bring them a profit.

Green investments can include various businesses, such as renewable energy companies, health food retailers and even social impact organizations. The advantage of investing in “green” businesses is that you not only profit from them, but you also help protect the environment.

Sustainable investment does not necessarily have to be limited to companies involved in renewable energies; it extends to companies engaged in reducing emissions from fossil fuels, lobbying for holistic environmental legislation and developing new sustainable products.

How does green investing work?

sustainable investment

Green investors typically watch the environment and look for companies that devote their time, effort, and money to creating new technologies or products that will help conserve resources while adding value to the economy.

They realize that our global resources are being used quickly and are looking for ways to ensure that they are used more efficiently.

People who invest in stocks, bonds and green funds do so to ensure that the future is bright for all of us despite the potential environmental challenges that may arise in the future.

Companies involved in reducing emissions from fossil fuels can be profitable as they meet growing consumer demand while choosing renewables over polluting fossil fuels. A good example is the electric vehicle industry.

The electric vehicle market is growing and as a result many people are looking to invest. Tesla is a prime example and made a fortune for some investors.

Another way that green investing can help the environment and help reduce global emissions is by promoting public transport.

For example, in New York City, there has been a push towards using electric buses to help reduce greenhouse gases, and so far it seems to be working. According to a New York Times article by Hiroko Tabuchi reports that “the city’s fleet of 11,000 buses is rapidly evolving towards electric transit systems that reduce emissions.”

Green investing is a big push now because we can’t continue to live on non-renewable energy sources – we have to find cleaner, renewable alternatives and see what we can do with them. The more people who get involved and start investing in the environment, the better and the faster we can reduce global emissions.

Risk vs reward

Although many investors avoid the term “green”, it is important to realize that these investments are like any other. Investors need to choose which companies, stocks, and funds they see as the best performing in the future, and then decide how much money will be invested in them.

Green investing is a long term game with a lot of individual risks but huge potential rewards if you choose the right investments.

When it comes to putting your hard-earned money on an investment, it’s best to trust your research, not just your emotions. Make sure you consider a company’s long-term potential rather than just its environmental practices.

Even if you don’t have a lot, start small.

Take the time to research your investments with long-term potential in mind rather than short-term gains. Before you know it, you’ll be making the world a better place with every dollar invested in your wallet.

What is a “green” or sustainable business / action?

green business

A company or an action can be considered “green” or sustainable if it meets the following criteria:

1. Carbon emissions

The lower the carbon emissions associated with the company’s activities, the better its score on this factor.

2. Renewable energy

This is measured as a percentage of income produced by renewable energy sources compared to total income. Renewable energies include wind, solar, geothermal and biomass). The higher the percentage of renewable energy sources, the better the score.

3. Environmental file

This is measured as a digital score on how well a company’s activities align with environmental concerns, such as human rights and worker safety, as well as whether or not it supports dedicated organizations. these causes (SEC 10-K form). The higher the score, the better the score.

4. Green commitment

This is measured as a summary of the company’s green initiatives and how its goals contribute to environmental sustainability.

The higher the engagement, the better the score.


Green investing isn’t as easy as going out and buying a solar panel, but it’s still possible for investors of all kinds to find ways to invest money in businesses that make an impact. high on the world and the environment.

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