Although AR and VR are often used in the same sentence, there are differences between the two technologies. Augmented reality refers to the projection of virtual information to enhance the viewer’s native environment. On the other hand, virtual reality is used to refer to a technology that transposes a viewer into a fully simulated environment. Either way, both Augmented Reality and Virtual Reality are focused on creating an immersive digital experience for the user. They bring real, measurable benefits to companies looking for ways to accelerate their business growth, along with other key metrics like conversion rates, retention rates, and profit margins.
The simplest application of augmented reality/virtual reality would be to use them as part of marketing strategies. Social media platforms like Facebook already have the ability to post augmented reality ads in place. Additionally, these immersive experiences help build brand awareness, visually differentiate a business from its competitors, and make engaging with customers a possibility in the age of social distancing. Google is also rolling out a “3D view” mobile search results feature for e-commerce platforms. Provided your product is optimized to rank high enough on search engine results pages, this will allow consumers to use augmented reality to see your product as if it were right in front of their eyes.
The use of augmented and virtual reality technologies allows companies to not only connect with tech-savvy job candidates, but also attract talent from a growing pool of working millennials, many of whom may feel more comfortable in digital environments. Using virtual reality or augmented reality as part of the hiring process allows companies to highlight complex and otherwise unobservable concepts. For example, a health technology company may want to simulate how its breakthrough technology works in the human body.
If the job requires employees to be based in a very different environment, immersive technology can also provide candidates with a “first-person” view of the setting of their possible workplace and living environment. This streamlines the hiring process and helps the candidate manage their expectations and better understand the scope of their work and their fit for the position.
Although augmented reality/virtual reality is currently best known as a customer engagement tool, these technologies can also be used to improve the workplace experience and boost employee engagement. As an employee induction tool, virtual and augmented reality can be used to simulate on-site scenarios to allow employees to learn new skills without logistical or location challenges or real-time pressure from customers. or managers. The use of augmented reality/virtual reality for employee training becomes even more attractive with jobs that pose certain risks, allowing new employees to practice their tasks without fear of harm or injury. Additionally, AR can also be used to subsidize training costs. While an initial investment in specialized hardware is often required, things like AR/VR headsets or even mobile apps are reusable and will offset the costs needed for guided classes or training seminars.
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