PLDT and its wireless subsidiary, Smart Communications, seek to further improve the customer experience and strengthen their ability to deliver digital services faster and more efficiently through end-to-end service automation and orchestration in their integrated network.
“As technology develops, an operator would not want to be limited to being just a voice and data provider. The need to engage in the space of digital applications and services is Our ambition is to become a full digital services provider, “said Joachim Horn, Next Generation Solutions Advisor at Smart at the recent Global Analysts Forum hosted by Nokia.
With the complexities brought about by legacy systems, it is crucial for PLDT and Smart to overcome these challenges to deliver significant benefits to their businesses, individuals and individual customers.
“For today’s customers, requesting a new service can be a journey, and that’s because it’s complicated. There are many different systems involved to activate such a service,” he explained. . “When you want to move to end-to-end service orchestration, you have to find a way to deal with that complexity. “
Horn added that automation is essential for any telecommunications offering to become more competitive and agile in the 5G era. “You can only manage the great complexity of 4G and 5G by automating and managing all the dependencies at the right time,” he said. “Automation will make us much faster and more competitive. This is the only way to take full advantage of the benefits of 5G, but 5G was not the only reason we wanted to do it. Above all, we want to serve our customers better. “
Horn said that in managing such a complex network transformation project, it is important to identify specific use cases that will benefit customers, such as bandwidth on demand, a “simple but simple use case. very powerful “that the company is currently exploring.
“Personal growth, self-service, self-sufficiency and self-confidence – this is where end-to-end orchestration will come in. Your customer will no longer need to call you – he can increase its speed, for example, by simply pressing a button. Everything else, from billing to network systems, is updated automatically, ”Horn said.
End-to-end service automation and orchestration are essential elements of PLDT and Smart’s larger initiative to upgrade their integrated fixed and wireless networks across the country to deliver a class-leading customer experience. global.