Sightfull raises $18M Series A to help SaaS companies leverage their business data to drive revenue growth


SAN FRANCISCO & TEL AVIV, Israel–(BUSINESS WIRE)–Sightfull, the company that enables strategic enterprise data analytics at scale, today announced an $18 million Series A funding round led by Dell Technologies Capital with participation from Norwest Venture Partners and Tiger Global. The new investment brings total funding to $24 million and will be used to accelerate product development, meet growing market demand and expand the Sightfull team across multiple departments.

Sightfull enables SaaS companies to quickly analyze large amounts of complex business data to continuously test and adjust their go-to-market strategies. Hours after deployment, the powerful Sightfull platform offers revenue managers the ability to:

  • Answer and deepen their large-scale business questions

  • Analyze data at a granular level, from leads to renewals

  • Proactively identify issues with real revenue impact

  • Collaborate across the entire revenue value chain

Sightfull’s self-service platform is designed to be used by everyone from revenue operations and finance teams to revenue managers and senior executives, allowing them to quickly answer all their critical questions without relying on analysts of data. Sightfull’s unique brand of Autonomous Analytics is based on proprietary technology that enables SaaS companies to quickly identify bottlenecks within their organizations that are holding back revenue growth.

“Now that SaaS companies have shifted their focus from growth to revenue and efficiency, they need to fully understand their business story across the entire revenue stream,” said Noam Liran, CEO of Sightfull. “Year-to-date, we’ve seen a significant increase in the speed at which our customers are analyzing their efficiency and profitability metrics. It is a clear indication of market developments that require companies to constantly test and adjust their go-to-market strategies in real time, which is exactly what our platform offers.

Before founding Sightfull in late 2020, Liran was the first employee of cybersecurity company Adallom which was acquired by Microsoft in 2015, later becoming chief technology officer of the company’s Israel Development Center, one of three strategic development of Microsoft. When creating the Sightfull product, Liran and co-founder and CTO Alex Litvak used technologies and methodologies that were widely used in the cybersecurity field, but had not previously been used in the field. business analysis. These innovations have brought unique benefits to their goal of linking revenue analytics and business intelligence using automation that enables companies to extract full business value from their data.

“Too many organizations have only a vague idea if their go-to-market strategy is actually working,” said Yair Snir, managing director of Dell Technologies Capital. “Sightfull unifies business intelligence and revenue intelligence, providing valuable insight into go-to-market strategies that everyone from analysts to industries can understand. The ability to leverage business data to highlight bottlenecks within the business is transformational for businesses across all industries. We are very proud to have invested in Sightfull at this early stage. With their strong management team led by two experienced entrepreneurs, we are certain that the company will soon be the undisputed leader in this market. »

About Sightfull

The Sightfull platform helps SaaS companies quickly generate revenue growth by harnessing the full power of their business data. Our powerful self-service revenue analytics solution, which can be up and running in hours and does not require the assistance of data analysts, allows revenue managers to receive immediate answers to all their very specific business questions. and collaborate in identifying their root causes. By gaining an accurate understanding of their full revenue cycle, our clients are able to continuously analyze, test and adjust their strategic go-to-market decisions based on actionable insights and proactive identification of pressing business issues.

Sightfull, which is based in San Francisco and Tel Aviv, is backed by major venture capital firms, including Dell Technologies Capital and Norwest Venture Partners. For more information, visit or follow us on LinkedIn.

About Dell Technologies Capital

Dell Technologies Capital is the global venture capital investment arm of Dell Technologies. DTC’s investment team backs passionate founders who push the boundaries of technology innovation for businesses. Investing at a rate of over $200 million per year, the team has backed over 130 startups with notable investments in companies including Arista Networks, Cylance, Docusign, Graphcore, Humio, JFrog, Minio, MongoDB, Netskope, Nutanix, Nuvia, Redis, RedLock, Twistlock, Xometry, and Zscaler. Based in Palo Alto, California, DTC also has offices in Boston and Israel. For more information, visit


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