US-based car rental company Malco to leverage RateGain’s revAI platform


RateGain Travel Technologies Limited, a global provider of travel and hospitality SaaS solutions, announced on Monday that Malco Enterprises of Nevada, Inc., a Las Vegas-based car rental company, will leverage its revenue management platform powered by AI – revAI to boost recovery business.

RateGain’s revAI platform will help Malco Enterprises leverage over 25 real-time demand indicators that provide hyper-local demand to better understand market potential and adjust their pricing by car segment, channel and location to achieve their maximum one-day earning potential, the company said.

Malco will also receive a price optimization module to help them gain additional market share through an AI-based price recommendation engine while providing visibility into their current revenue in the current fiscal year. .

“In addition to understanding market demand, the forecast will also help identify dates that need attention while providing visibility into demand and recommended prices for the next 90 days,” explained RareGainfurther.

Malco has operated as a “Budget Rent A Car” business in Las Vegas since 1989 and is one of the largest car rental franchises for ABG in North America.

The company operates from ten locations across Las Vegas, including McCarran International Airport.

Tom Mallo, CEO of Malco, said, “When dealing with uncertainty, the ideal partner is one who can both provide real-time information as well as an action plan to use that information to drive business takeover. With RateGain’s revAI platform, we get both with the added benefit of a state-of-the-art AI-powered platform that empowers every car rental to maximize revenue opportunities.

Siddhartha Kothari, Managing Director and Executive Vice President of revAI, RateGain, added: “As the car rental industry recovers from Covid-19, we are confident that AI will be a critical enabler in bridging gaps. gaps created by Covid and this is the core philosophy of revAI. As a long-time partner of Malco, we are delighted that they have given us the opportunity to partner with them to create new revenue and create a world-class example of AI-powered recovery for others. car rentals to follow.

Published on

January 24, 2022


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